luxury watch manufacturing, OEM/ODM watch factory, custom watch design, Swiss-inspired craftsmanship

A New Chapter in Watchmaking Art: Audemars Piguet × KAWS Royal Oak Concept

In the world of fine watchmaking, 2024 marks a groundbreaking collaboration between Audemars Piguet (AP) and KAWS, the American contemporary artist known for his bold and playful approach to modern art. The result is the Royal Oak Concept “Companion” Tourbillon, a limited-edition masterpiece that merges avant-garde urban creativity with Swiss horological excellence.

Bridging Art and Haute Horlogerie

For years, Audemars Piguet has pursued the fusion of mechanical innovation and contemporary art. Its art sponsorship program, launched in 2012, has supported over 20 artists and more than 50 global exhibitions. The collaboration with KAWS extends this philosophy, bringing street art energy into the world of high-end watchmaking.

The new Royal Oak Concept “Companion” features the artist’s signature character — a reinterpretation of his iconic Companion figure — integrated into the architectural design of the timepiece. This project demonstrates how luxury watchmaking continues to evolve as a creative discipline, transcending traditional craftsmanship.

Design: Urban Spirit Meets Precision Engineering

Crafted in titanium, the case of the KAWS × AP watch reflects a dynamic, industrial spirit through brushed, sandblasted, and polished finishing. The hexagonal screws on the bezel now form an “X” pattern — a nod to KAWS’s artistic motif — harmoniously connecting the watch’s aesthetic with its mechanical structure.

Inside, a miniature titanium sculpture of the Companion character sits within the skeletonized dial, surrounding the hand-wound Caliber 2974 Tourbillon. This mechanical art piece represents the dialogue between creativity and precision — between the human imagination and the meticulous nature of Swiss engineering.

A Limited-Edition Masterpiece

Each watch features a transparent caseback engraved with KAWS’s signature and an edition number, reinforcing its exclusivity and collectible value.
Through this collaboration, Audemars Piguet once again pushes the boundaries of traditional horology — proving that modern art and fine mechanics can coexist in harmony.

SGARIT Insight: The Future of Artistic Watchmaking

At Sgarit Watch, we see collaborations like Audemars Piguet × KAWS as defining moments for the watch industry. They show how art, design, and manufacturing can merge to tell new stories through craftsmanship.

As an OEM & ODM luxury watch manufacturer, Sgarit Watch continues this vision by helping brands transform artistic concepts into functional, beautifully engineered timepieces — combining creativity with precision for the next generation of luxury watch design.